Darmstadt / Gothenburg, October 30th, 2020 - VI-grade, a leading provider of best-in-class software products and services for advanced applications in the field of system level simulation and Smart Eye, a leading manufacturer of high-end eye tracking technology, are joining forces to introduce eye tracking into the high-end automotive simulator market.
“We are proud to announce this partnership with a leader in advanced system-level simulation. Our partnership with VI-grade will allow enhanced driver behavior research for automotive development by including eye-tracking. The partnership enables global OEMs to understand driver behavior on a deeper level than before. We believe that our high standards in designing eye-tracking systems go hand in hand with VI-grade’s uncompromising designs, which include both static and dynamic driving simulation technology. We look forward to benefitting from their global presence in the system level simulations market,” says Solmaz Shahmehr,VP and Head of Research Instruments, Smart Eye.
“This strategic partnership is an important step in the direction of increased understanding of driver behavior in automotive research and development”, says Martin Krantz, CEO, Smart Eye.
“It is my pleasure to announce the collaboration of VI-grade with Smart Eye in providing professional eye-tracking solutions to the automotive community. We are looking forward to leveraging an extended simulation solution featuring our STATIC and DYNAMIC (DiM) Driving Simulator technologies to our mutual customers and to jointly identifying new opportunities in the worldwide market” says Guido Bairati, Vice President of Sales and Marketing, VI-grade.
Smart Eye’s eye tracking devices represent an important component of VI-BioTelemetry, an innovative set of tools designed and created by VI-grade capable of recording and evaluating human reactions and body responses to a specific driving scenario. Together with a series of cameras supplied by Smart Eye and located on the dashboard in order to record eye movement, VI-BioTelemetry includes a heart rate measuring device and gloves equipped with sensors that measure skin response. The solution combines dedicated hardware and software equipment for data collection and processing with a full integration within all VI-grade Driving Simulators.